Apple developing ‘pricey, niche’ VR headset ahead of eventual
Apple Inc. is planning a headset that would be a “pricey, niche precursor” to an eventual pair of augmented-reality glasses, according to a Bloomberg News report. Apple has long been rumored to be planning a dedicated augmented-reality device, but its first foray into the headset space could be mainly focused on virtual reality, the report said, with a launch coming as early as 2022. The report cites “some Apple insiders” who said that the headset could be considerably pricier than competing VR offerings such that Apple might only sell one unit a day in each of its retail locations. The company is farther behind in its development of the AR glasses intended to be a more mainstream product, per the report. Apple didn’t immediately respond to a MarketWatch request for comment. Shares are up 2.6% in Thursday morning trading. They’ve gained 16% over the past three months as the Dow Jones Industrial Average has risen 11%. Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.
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