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Mike Lindell Is Desperately Trying to Get Back Onto Fox News Airwaves


In late July, Mike Lindell, the MyPillow CEO who’s made a new name for himself as one of Donald Trump’s most diehard political supporters and 2020 election deadenders, irately announced he was yanking his company’s pillow ads from the Fox News airwaves.

The immediate source of tension between the MAGA pillow magnate and the pro-Trump cable-news giant—a relationship that for years has been financially fruitful for both, and led to Lindell’s seeming omnipresicence on the Fox universe—was the network’s refusal to run a TV ad mentioning Lindell’s then-upcoming “cyber symposium” featuring baseless 2020 election “fraud” conspiracy theories.

It was the latest salvo in a media mini-saga of bruised feelings, constant accusations of censorship and election-hacking, and political extremes, with the quarrel between Lindell and Fox serving as a microcosm of the ravingly anti-democratic state of U.S. conservatism in the long shadow of a Trump presidency.

By August, however, according to Lindell and Fox, the pillow mogul began trying to rekindle the advertising bond with Fox, following the speedy MyPillow withdrawal. But the overture towards a Fox-Lindell detente only went so far, with Fox rejecting his new ads multiple times, including as recently as this past Monday and Wednesday.

This reporting was first discussed on this week’s episode of The Daily Beast’s “Fever Dreams” podcast, listen and subscribe below:

“MyPillow is done with them, MyPillow is done!” Lindell claimed in an interview early this week.

But he revealed that “about a week or two” after he declared he was pulling the MyPillow commercials, he and his ad buyers approached Fox again, this time with a new ad for FrankSpeech, Lindell’s attempt at a social media website.

Lindell said that though that second ad was for FrankSpeech, it also promoted MyPillow with “promo codes” and “exclusive specials at FrankSpeech dot com” for both “MyPillow products and MyStore products.”

That ad, however, was soon rejected by Fox because, according to Lindell, it also managed to reference the summit on election-fraud conspiracy theories. “They still didn’t like that the ‘cyber symposium’ was still mentioned,” Lindell said.

But the pillow magnate wasn’t done yet.

After that, Lindell said he and his associates produced a third FrankSpeech ad to run on the network, this time leaving out “everything about the machines and the symposium or the election.”

But then, Lindell continued, “They denied that one anyway! We got a message from them on Monday, Sept. 13, that they did not like the content of FrankSpeech dot com…They went from not liking the content of the ad to not liking the content of the website!”

A Fox News spokesperson on Wednesday evening confirmed to The Daily Beast that Lindell’s two, more recently submitted FrankSpeech ads were, in fact, rejected.

“I’m going to make another ad this week, and see if they deny that ad,” Lindell…



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