Hot Public Markets Clamoring For IPOs, But Will They Overlook Rent

The U.S. IPO market is the busiest its been since the Internet bubble in 2000, with a pipeline of private unicorns eager to list. Last week, beauty brand Olaplex went public at $21 per share raising over $1.5 billion for shareholders with the stock ending the week at $23.73 per share for a valuation of more than $15 billion.

Earlier this year, Mytherea, Poshmark and ThredUp launched on the public exchanges. Mytheresea raised $407 million after pricing shares at the top of its range, while Poshmark’s shares soared 141.7% to $101.50 on its first day of Nasdaq

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Olaplex, Mytheresa, Poshmark and ThredUp had strong financials and solid plans for strategic growth, but what will Wall Street make of Rent the Runway, which revealed its subscriber base declined during the Covid-19 pandemic, but has started to increase recently.

Rent the Runway will be listed on Nasdaq with the symbol, RENT.

The success of Rent the Runway’s IPO “will depend on what they’ve been able to demonstrate from a recent growth standpoint,” said Sucharita Kodali, a retail analyst at Forrester Research

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. “Even though they had a really hard pandemic, if they can prove that they’re more than just work wear and have a loyal customer base they’ll be okay. They also have to show that they’re fairly strong from a financial point of view and were able to retain enough customers.”

That may be tough, since the digital clothing rental platform reported losses increased in 2020 as women decided to forgo updating their wardrobes and had less need for work clothes during the pandemic.

Rent the Runway’s subscriber base, including those who paused their memberships, fell to 95,000 last year, from 147,800 in 2019. Active subscribers last year plunged to 54,800 last year from 133,580 in 2019. The company has begun to attract customers this year, logging 126,840 subscribers in the six months ended July 31, compared with 108,750 in the same 2020 six-months.

Revenue at Rent the Runway declined in 2020 to $157.5 million, from $256.9 million in 2019, and its net loss inched wider to $171 million in 2020 versus $153.9 in 2019.  For the 12 months ended July 31, Rent the Runway logged $149 million in revenue.

“We entered 2020 with momentum behind us, poised for continued growth,” Jennifer Hyman, CEO said in the filing. “We couldn’t have foreseen the global pandemic and resulting fight for our survival. Today, Rent the Runway has emerged stronger.

“The fashion industry is rapidly evolving and our business may not develop as we expect,” the filing said. “Overall growth of our revenue will depend on a number of factors, including our ability to change traditional consumer buying habits and normalize clothing rental and resale.”

Kodali said 13-year old Rent the…