Vuele Wants Users to Own Specialized Copies of Movie Content as

The application of blockchain in the entertainment industry knows no bounds with its footprint spanning across sectors including music streaming services, social media, and gaming applications. However, one major area that is yet to tap into the cutting-edge innovation, is the movie industry.

All this is about to change as Vuele, a decentralized protocol, plans to extend blockchain’s influence into the movie industry. Vuele, according to their official website, is the premier platform for watching and collecting exclusive, limited edition, feature-length films, alongside other NFT collectibles.

Vuele is the product of a partnership between CurrencyWorks, a financial technology blockchain pioneer, as well as a NFT and digital payment provider, and Enderby Entertainment, a global film, television, and digital media company.

Being a proprietary project, Vuele wants to set the standard that others will follow for years to come, while leading the change itself in the movie industry.

At the top of its priorities is helping the film industry to relate its offerings to consumers by delivering feature films and collectible content. In other words, Vuele wants to give its users what conventional video streaming platforms have taken away from them. To understand this better, you may need to read further.

Vuele to Help Consumers More Deeply Connect with the Movie and Content they Love

In an exclusive interview with DailyCoin, Cameron Shell (LON:), Executive Chairman of Currency Work, and co-head at Vuele, shared his insights on the problems they intend to solve within the movie industry and the NFT space at large.

Starting with the core aspect, the movie industry, Shell noted that the major problem they are seeking to address is the ability, or in many cases, the inability, of the consumer to deeply connect to the movies or content they love.

To further clarify his thoughts, Shell made reference to several decades ago, when DVDs were the main medium for storing media, at that time people would have a collection of blu ray disks of their favorite movies. In other scenarios, people simply kept memorabilia, such as stickers, cards, or figures of specific moments and characters in a movie, just in an attempt to stay connected to such moments.

While this was achievable back in those days, Shell claims that a lot has changed in the movie industry, and now that we are well and truly in the era of streaming services, people don’t get to enjoy some of those aforementioned privileges and comforts anymore.

“In the streaming revolution, we don’t have that opportunity to own [media]. Instead, people subscribe for those pieces of content at the cost of about 10, or 12, or 18 dollars, or euros, or whatever it is per month, during which we have access to these movies, which is great in its own sense. But we see a bit of an evolution of that, where we’re able to actually take a…