Cryptocurrencies brace for winter, virtual Adidas and a bitcoin city

By Lisa Pauline Mattackal and Medha Singh

(Reuters) – Cryptocurrencies survived one of the largest market shocks since the earliest days of the pandemic last week, with El Salvador a notable dip buyer, while investors decided not to share Adidas (OTC:)’ excitement over a foray into the buzzy metaverse.

El Salvador’s plans to build the world’s first ” City” https://www.reuters.com/markets/rates-bonds/el-salvador-plans-first-bitcoin-city-backed-by-bitcoin-bonds-2021-11-21 and Adidas’s entry were the bright spots for digital assets in a week that saw major cryptocurrencies clobbered by fears over the new coronavirus variant Omicron.

Bitcoin was down 0.5% on Monday and has lost about 17% of its value from a record $69,000 over the past 19 days. But rival currency ether and tokens linked to the metaverse and decentralized finance applications have fared better.

Adidas’s move made waves after the German sportswear retailer said it was partnering with Coinbase (NASDAQ:) Global Inc in a tweet https://twitter.com/adidasoriginals/status/1463571957249630223, although Adidas shares did not join that celebration.

The company also bought https://twitter.com/adidasoriginals/status/1462873002350202882 a piece of virtual land called “adiVerse” in the blockchain-based world The Sandbox, with the German company hinting it would build that out to offer virtual reality products, and comes at a time it has warned of a sales hit due to supply chain snags.

“That’s something big because it is also a hint of what’s about to hit the fan in a couple of months in the NFT space: the Adidas sneakers and other branded virtual clothes, shoes and objects,” said Ipek Ozkardeskaya, senior analyst at Swissquote. 

The price of SAND, the virtual currency used to buy property and other items, jumped 90% to $7.18 on the news, according to CoinGecko, receiving a second boost since Facebook (NASDAQ:) rebranded to Meta Platforms Inc late last month.

MANA, the speculative currency used in leading blockchain-based online world Decentraland, surged 36% to $4.90. Land and other items on Decentraland are sold in the form of non-fungible tokens (NFTs).

Besides the selloff triggered by news of Omicron, last week’s biggest headwind to bitcoin and ether came from an Indian government announcement of a bill that would ban most private cryptocurrency transactions by the country’s estimated 15 million to 20 million crypto investors.

‘SURVIVE WINTER’

Bitcoin traded around 4,376,477 Indian rupees ($58,296.12) on Indian exchange WazirX, a light premium to prices outside the country, reversing from a 15% discount on Tuesday after the announcement.

“If it is a blanket ban, in combination with China, you’re talking two centres of the world’s population that are effectively frozen out of crypto,” said Simon Peters, crypto analyst…