Trump allies launch a MAGA publishing house with an eye on profit and

Trump has not yet written a post-presidential memoir. And part of the reason, sources in the industry say, is that some of the major publishing houses have recoiled at the prospect of having to fact-check his work or the social backlash that would ensue.

With allies setting up their own publishing house, the president could potentially circumvent those hurdles. It allows Trump confidants to run everything from publishing to marketing in house, while keeping data on purchases. But it also has left the impression in the industry that the former president has given up on trying to score a deal with one of the “Big Five” houses.

“My suspicion is Trump is self-publishing because he doesn’t want the humiliation of getting a smaller advance than he has before or anyone finding out that it is smaller than Obama’s,” said one publishing executive. Barack and Michelle Obama reportedly sold their book rights to Penguin Random House for over $60 million. “I imagine that’s as big a part of it as anything.”

The foray of Trump Jr. and Gor into the publishing world follows the recent announcement about Trump’s own coming media venture: Trump Media and Technology Group (TMTG). TMTG has not launched a single product but is reportedly valued for billions, according to Forbes. A publishing company launched exclusively for Trump and pro-Trump content could be similarly lucrative, according to publishing industry experts.

“There has been a proliferation of imprints and ventures to capitalize on a broader economic trend which is the segmenting of our economy into partisan tribes. Publishing is following that route,” said Keith Urbahn, president and co-founder of Javelin, a literary and creative agency. “It may be the future in terms of post-presidential publishing especially for Republicans who feel persecuted by big media, big tech, and New York publishing houses. This is their way to do it.”

Other conservatives have gone the route Trump is taking. Ben Shapiro’s Daily Wire media company launched its own publishing arm, for example. But sources in the publishing world say that these cases are the exception to the norm and that, more often than not, book authors will need to work through more traditional publishing companies because they lack a megaphone like the former president’s.

“I think that makes all the sense in the world for him because he doesn’t need any help promoting his book,” said Thomas Spence, president at Regnery Publishing. “When you have the platform he has and can promote the book and take care of the things most mortals need a publisher to do for them then why hand over the lion’s share of the proceeds to the publisher?”

Winning Team Publishing has been in the works for half a year, according to Gor, who helped Trump with crafting his most recent photography book. And there are big ambitions for the pro-Trump imprint. Donald Trump Jr., will be working with the house on his third book, and Winning Team…