Sony seeks new partners for transformative EV project -executive By

By Tim Kelly and Shinji Kitamura

TOKYO (Reuters) – Sony (NYSE:) Group will likely add new technology partners to its electric vehicle (EV) project to help it forge a mobility business to transform cars from transportation machines to entertainment spaces, a Sony executive told Reuters.

An ongoing shift to electric cars, which are easier to build than those with internal combustion engines, is allowing new entrants into vehicle manufacturing. At the same time, autonomous driving and 5G connectivity is expected remold the auto industry by turning cars into mobile platforms for information and entertainment and shared mobility services.

“We see the risk of ignoring EVs as greater than the challenge they pose,” Izumi Kawanishi, the senior general manager at Sony who will manage a new Sony Mobility business, said in an interview. The coming transformation of cars was in some ways similar to how information technology turned phones into smartphones, he added.

Sony Chief Executive Kenichiro Yoshida at the CES technology tech fair in Las Vegas this month announced the creation of Sony Mobility, suggesting for the first time that it will try to turn an EV development project started two years ago into a money-making venture.

So far Sony has built two prototypes with a factory in Austria owned by Canadian auto parts maker Magna International (NYSE:), which also makes cars for firms including BMW, Mercedes Benz and Toyota Motor (NYSE:) Corp.

Other members of its Europe-based project include German auto parts maker Bosch, French automotive technology company Valeo (PA:) SE and Hungarian autonomous vehicle start-up AImotive.