Amazon.com Inc ends scheme that paid staff to be Twitter
The campaign began in 2018 as Amazon was criticised for working conditions in its warehouses
Amazon.com Inc has closed down a scheme that paid employees, or ‘ambassadors’, to say positive things on social media about working in the ecommerce giant’s warehouses, according to a news report.
The campaign began in 2018 as Amazon was criticised for working conditions in its warehouses, or fulfilment centres.
The scheme was quietly stopped and all traces erased at the end of last year because it had not been as effective as hoped, the Financial Times reported.
It said senior executives were apparently unhappy with the scheme’s poor reach.
The campaign had also been the target of a number of spoof accounts which had given a false impression that employees had gone rogue, the FT added.
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