Daily Trade News

No Way Home’ could have hit $2 billion with China release


Tom Holland stars as Peter Parker in “Spider-Man: No Way Home.”

Sony

Since its release in December, “Spider-Man: No Way Home” continues to top box office expectations.

The film is the only Hollywood release since 2019 to top $1 billion at the global box office and with $748.9 million at the domestic box office it is the fourth-highest grossing film of all time in the U.S. and Canada, just behind “Avatar,” which has generated $760.5 million, according to Comscore data.

The feat comes as no other domestic release managed to surpass $250 million in ticket sales during their 2021 theatrical runs.

However, it is “No Way Home’s” global box office haul that has experts buzzing. With $1.77 billion, the SonyDisney co-production has become the sixth-highest grossing film of all time, just behind “Titanic” (1997), which stands at $1.84 billion. And it reached that figure without a China release.

The Chinese box office has been increasingly important for Hollywood films, especially those released under the Marvel Cinematic Universe banner. However, policy changes within the Chinese government, coupled with the accelerated growth of its own domestic box office, has led China to be more selective about which Western films are shown within the country.

The top four global releases, “Avatar” (2009), “Avengers: Endgame” (2019), “Star Wars: The Force Awakens” (2015) and “Avengers: Infinity War” (2018), all topped $2 billion worldwide, and had significant contributions from the Chinese box office.

In fact, without ticket sales from China, “The Force Awakens” and “Avengers: Infinity War” would still be below $2 billion.

“Spider-Man’s massive global success is one for the ages, but even it isn’t without a few asterisks,” said Shawn Robbins, chief analyst at BoxOffice.com. “The lack of a release in China has no doubt resulted in at least several hundred million dollars left on the table.”

The China effect

Since 2012′s “The Avengers,” China has been the second-highest grossing box office for all Marvel movies, just behind the U.S. and Canada. Ticket sales in the region typically account for between 10% and 20% of these film’s total grosses.

2017’s “Spider-Man: Homecoming” generated around 13.3% of its total box office from China, about $117 million, and 2019’s “Spider-Man: Far From Home” saw 18.25% of its global haul, or $204.9 million, from the region, according to Comscore data.

With “Spider-Man: No Way Home” bringing together generations of Spider-Man characters, it acts more like an Avengers-style team-up movie like “Captain America: Civil War,” “Avengers: Infinity War” or “Avengers: Endgame,” which means its total percentage could have been on the higher end of the spectrum, ranging from 18% to 22%.

Even a conservative 10% of total ticket sales would have given the latest Spider-Man film a $170 million boost. At 20%, “Spider-Man: No Way Home” would have generated around $340 million in sales from China, putting it above the $2 billion mark.

“The ultimate final tally…



Read More:
No Way Home’ could have hit $2 billion with China release