Daily Trade News

Why Franchise Group wants to buy Kohl’s and what could happen next


Shoppers enter a Kohl’s store in Peoria, Illinois.

Daniel Acker | Bloomberg | Getty Images

A little-known conglomerate of companies including the Vitamin Shoppe, Pet Supplies Plus and a home furnishing chain called Buddy’s is suddenly the talk of the retail industry.

Franchise Group, a publicly traded business with a market capitalization of about $1.6 billion, has entered into exclusive sale talks with Kohl’s. It proposed a bid of $60 per share to acquire the retailer at a roughly $8 billion valuation. Franchise Group and Kohl’s are in a three-week window during which the two businesses can finalize any due diligence and final financing arrangements.

Questions have since been swirling about what this will all mean for Kohl’s, should a deal go through: What will happen to the Sephora beauty shop-in-shops within Kohl’s, or the retailer’s returns partnership with Amazon? Will Kohl’s CEO Michelle Gass stay on with the company? Are store closings inevitable?

Also, why would Franchise Group want to own Kohl’s in the first place, as retailers including Kohl’s confront inventory challenges and inflation? Just a few weeks ago, Kohl’s slashed its financial forecast for the full fiscal year as more Americans pull back on discretionary spending. Meanwhile, investors are wrangling with rate hikes from the Federal Reserve and the potential for a recession in the near term.

The deal is still in flux, so those questions don’t have firm answers at this point. Instead, analysts and experts point to Franchise Group’s past track record and its recent acquisitions for a better sense of what Kohl’s future could hold.

Spokespeople from Franchise Group, Sephora and Amazon didn’t immediately respond to requests for comment on this story. Kohl’s declined to comment.

What Franchise Group wants

“What Franchise Group does is look for good businesses and well-known, strong brand names with a good consumer following,” said Michael Baker, a senior research analyst at D.A. Davidson.

“And then they have a different strategy on how to capitalize or how to monetize those acquisitions,” he added. “Sometimes it’s turning them from company-owned stores into franchise stores.”

Franchise Group was founded in 2019 through a $138 million merger between Liberty Tax and Buddy’s, according to the company’s website.

Under President and CEO Brian Kahn, who has a private-equity background, Franchise Group went on to scoop up Sears’ outlet business; Vitamin Shoppe; American Freight, which sells furniture, mattresses and appliances; Pet Supplies Plus; Sylvan Learning; and Badcock, a home furnishings chain that caters to lower-income households.

A Vitamin Shoppe store in New York.

Scott Mlyn | CNBC

Franchise Group is mostly in the business of owning franchises. But the consensus is that Kahn likely won’t employ the same strategy at Kohl’s, which has more than 1,100 bricks-and-mortar stores across 49 states.

“The strategy there would be to work with the current management team to run [Kohl’s] better, or…



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Why Franchise Group wants to buy Kohl’s and what could happen next