Walmart strikes streaming deal with Paramount
In this photo illustration, a woman’s silhouette holds a smartphone with the Walmart logo displayed on the screen and in the background.
Rafael Henrique | Lightrocket | Getty Images
Walmart has reached a deal with Paramount Global to offer its streaming service as a perk of the retailer’s subscription service, Walmart+, according to a Wall Street Journal report.
The retailer launched Walmart+ nearly two years ago to drive sales and deeper customer engagement. The membership program is the company’s answer to Amazon Prime. It includes perks like free grocery delivery to the home and gas discounts.
Neither Walmart nor Paramount immediately responded to a request for comment.
Walmart will report its second-quarter earnings on Tuesday.
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