Former senior Obama advisor guides lobbying and policy strategy of

Jim Messina, former President Barack Obama’s deputy chief of staff, is bringing some hefty lobbying guidance to a London-based cryptocurrency trading platform as the industry braces for new regulations in the U.S. and abroad.

The veteran political operative joined Blockchain.com’s board early last year, becoming a key advisor on its government relations and policy strategy, chief business officer Lane Kasselman said in an interview with CNBC.

The crypto industry has been ramping up lobbying around the world with potentially strict regulations on the horizon. The Biden administration released its framework on potential U.S. crypto regulations earlier this month, including ways that could help fight fraud.

Kasselman described Messina as a critical guide to the company’s lobbying and overall policy efforts. He noted that Messina is not a registered lobbyist, yet often advises their team on lobbying strategy.

“You can say that we are probably one of the most prolific companies when it comes to public policy engagement related in crypto globally, certainly in the U.S. and western Europe. That’s a direct result of Jim and his guidance on that front,” Kasselman said. Messina, who was Obama’s deputy chief of staff, is now the CEO of the consulting firm The Messina Group.

Though Messina is not a registered lobbyist, the Messina Group has provided guidance on lobbying and other policy issues to Uber, Pillpack, Airbnb, Google, Delta Air Lines and Hutchison Whampoa, according to a list of clients on its website.

Beyond his tenure advising Obama, Messina’s firm has also advised powerful government officials, including former UK Prime Ministers Theresa May and David Cameron, along with Mexico’s Enrique Peña Nieto, Argentina’s Mauricio Macri, and Italy’s Matteo Renzi. Messina tweeted out pictures of him in the White House as Obama and former First Lady Michelle Obama had their official portraits revealed.

Kasselman credits Messina with the company hiring Ian Mair as Blockchain.com’s head of U.S. policy and Giles Swan to run its European policy. Blockchain.com, which maintains U.S. headquarters in Miami, was also among a group of crypto companies that lobbied elements of the Digital Financial Assets Law, which would tighten oversight of the industry in California where many U.S.-based crypto firms are based. They “offered amendments and feedback” after the bill was introduced, Kasselman said. He said their “main amendment focus” was the bill’s “implementation period.”

If signed into law by Gov. Gavin Newsom, the bill would go into effect in 2025 and require companies, such as digital-asset exchanges, to obtain licenses through the state’s Department of Financial Protection and Innovation.

Kasselman also noted that Messina guided them on how best to lobby the…