Candidates spend over $6.4 billion on ads, making race one of the

The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.

Candidates and outside groups have spent almost $50 million on midterm ads running on Facebook and Google alone, over the last 30 days, according to data compiled by the companies.

The more than $6.4 billion in ad spending already surpasses both the 2018 and 2020 election cycles, according to AdImpact, which estimates that overall ad spending will hit $9.7 billion by Election Day in November.

The massive amount of spending on political ads throughout the 2022 election cycle reflects the urgency of both parties to gain power in Washington and across the country. Democrats control the House and Senate but only by slim margins.

The Senate is split 50-50 with Democrats having to rely on Vice President Kamala Harris for a tie breaking vote. Cook Political Report labels Senate seats held by Sens. Raphael Warnock, D-Ga., Catherine Cortez Masto, D-Nev. and Ron Johnson, R-Wis. as toss ups. Democrats have a nine seat majority in the House, with Cook Political Report projecting 31 House seats between both parties are up for grabs this cycle.

The Masto and Warnock campaigns have spent a combined just over $4 million on broadcast TV ads since Sept. 5, according to recent data tracked by the Wesleyan Media Project. Johnson’s team and the National Republican Senatorial Committee have spent almost $1.3 million on TV ads, combined, over that same time period, the study shows.

A separate study by the same group shows federal races up and down the ballots within those states have hit key issues for voters, including the environment, healthcare, inflation and public safety.

Campaigns have put a ton of resources into digital ads over just the past month. They’ve spent almost $46 million on Google ads over the last 30 days, according to the search engine’s data.

The Senate Leadership Fund, a super PAC aligned with Senate Minority Leader Mitch McConnell, R-Ky., has spent $2.72 million since late August on Google ads attacking Democrats running for Senate. The PAC’s allied nonprofit, One Nation, has spent just over $2.3 million on ads. The Congressional Leadership Fund, a super PAC that backs House Republicans, has spent $1.32 million over the past month on Google ads.

Democrats have jumped in with spending millions on Google ads over the past four weeks, records show. The Democratic Senatorial Campaign Committee, a campaign arm for Senate Democrats, has spent just over $1 million in Google ads during that time frame. The Democratic Congressional Campaign Committee, which acts as the campaign arm for House Democrats, has spent an almost equal amount on Google ads.

Among Senate Democrats, Warnock’s campaign has spent the most on Google ads over the last 30 days, plowing more than $1 million into spots on the search…