The business case for green sports stadiums and arenas is growing

Professional sports are inherently a copycat industry. From Major League Baseball’s Moneyball revolution to the NBA’s renewed focus on 3-point shooting driven by the Golden State Warriors and Steph Curry, in-season and championship success quickly becomes a blueprint for other teams to follow.

Another recent trend spreading across sports has many hoping it will also follow suit: arenas and stadiums not only adopting sustainable and environmentally friendly practices, but putting those efforts front and center for fans, players, musicians, and anyone else who enters the building.

Much like the broader world of commercial real estate, arenas, and stadiums have been slowly adopting sustainable practices over the last few decades, from recycling programs to energy efficiency efforts. But several major sports facilities across the U.S. have taken this to another level in recent years, and their operators and owners hope that the success they’ve seen across multiple fronts creates real momentum around the idea of environmentally friendly stadiums.

Mercedes Benz Stadium, home of both the NFL’s Atlanta Falcons and MLS’s Atlanta United, became the first pro sports venue in the U.S. to achieve LEED Platinum Certification in 2017. Footprint Center, home of the NBA’s Phoenix Suns and WNBA’s Phoenix Mercury, works directly with the materials science company that holds its naming rights to eliminate single-use plastic from the arena and on other sustainable practices.

The bar across sports was set even higher in 2021 when Climate Pledge Arena in Seattle opened and not only became the first net zero certified arena in the world but served as a call-to-action for Amazon’s push for companies globally to be net zero carbon by 2040.

“Venue operators are relatively quickly understanding their opportunities and their responsibilities as it related to operating more sustainability,” said Chris Granger, CEO of OVG360, a management company that works with more than 300 venues across the world ranging from arenas and stadiums to amphitheaters and performing arts centers.

“Sports teams and venues have a platform on the topic of social change, and we have the ability to shine a light on issues that matter in a way that many businesses don’t,” he said. “I think our venue operators are saying ‘Okay, we get it. Now what do we do about it?'”

The trend in sports is not dissimilar to what is being seen across other industries: a desire from businesses to be better stewards in their community and connect with the growing number of people putting an increased emphasis on environmentally friendly actions, coupled with the fact that many of these measures also have a solid business case attached to them.

When work to renovate KeyArena in Seattle began, there were many discussions on how to introduce sustainability…