NFL says it will surpass $250 million pledge for social justice work

As the National Football League prepares to commence its 102nd season next week, the league says it remains committed to bringing awareness to social justice issues and will not stop providing top funding.

The NFL said it will likely surpass its $250 million pledge made in 2020 before the 10-year term. Last year, the NFL increased its total to combat issues throughout minority communities by funding firms and programs dedicated to systemic racism issues, criminal justice reform and economic inequality.

In an interview with CNBC, Anna Isaacson, NFL senior vice president of social responsibility, said the league distributed roughly $160 million to date, including over $90 million dedicated in 2020.

“I think we’ll surpass the $250 million,” Isaacson said, adding the NFL is “authentically committed” to combat social issues that continue to plague the country.

“We’re in it for the long-term. We’re not just here for a short period of time, and we’re here to find solutions to complex issues,” she added.

The NFL initially made its donation agreement in 2017, following players protesting social justice issues, including former quarterback Colin Kaepernick who became the face of the movement. To bring more awareness to high-profile police shootings, NFL players kneeled during the national anthem, leading to the formation of the Players Coalition.

The league created a plan to distribute an estimated $89 million to fund social organizations, and it helped ease tensions between players and team owners. Last year, it combined those funds with the 2020 pledge, and as a result, it positioned the NFL to surpass $250 million before 2027. The money is divided between the NFL Foundation matching funds and includes league-approved social justice grants.

“There is no way we’re going to hit $250 million and stop,” Isaacson said. She added the NFL gave roughly over $40 million until last year, when social unrest intensified throughout the country following the killing of George Floyd. His death in May 2020 helped further expose deep-rooted issues among minorities in underserved areas. 

Isaacson said last year’s social unrest, which even warranted an apology from NFL Commissioner Roger Goodell, “changed things” for the NFL. She added the league entered a “period of self-reflection.”

Said Isaacson: “We’ve had some mistakes, and we’re in the process of rebuilding trust. That takes a long time, but our goal is to make an impact and show our authentic commitment.”

Asked what she saw from the NFL during the reflection period, Isaacson responded: “I saw an organization that worked hard over the last couple of years to make a difference and to collaborate more closely with players. But also, we haven’t been doing enough – and we have a responsibility to do…