From TV to the French presidency? A right-wing star is inspired by

Éric Zemmour became one of France’s top TV celebrities through his punditry on CNews, a Fox News-like channel, even as he was sanctioned twice for inciting racial hatred. This week he dominated news media coverage in the kickoff to elections next April.

A poll released Wednesday shows him rising among potential voters, beating out declared candidates such as the mayor of Paris. While his share would appear to put the presidency out of reach, he could disrupt the long-anticipated scenario of a duel between President Emmanuel Macron and Marine Le Pen of the far-right National Rally.

In a well-orchestrated blitz that blurred the lines between media and politics, Zemmour, 63, one of France’s bestselling writers, released a new book Thursday titled “France Has Not Said Its Last Word Yet,” with a cover showing him standing with arms crossed in front of the French flag.

In a brief telephone interview, Zemmour said the cover had been modeled after Trump’s “Great Again,” the 2015 book that outlined his political agenda before his election victory the following year, and that showed Trump in front of the American flag.

The cover, Zemmour said, was not the only way Trump had inspired him. While Zemmour coyly deflected long-standing rumors of a possible candidacy, this month he has sent stronger signals that he may follow Trump in a leap from television to politics.

“Obviously, there are common points,” Zemmour said. “In other words, someone who is completely from outside the party system, who never had a political career and who, furthermore, understood that the major concerns of the working class are immigration and trade.”

In France’s two-round presidential election, the two top vote-getters in the first round meet in a runoff. Macron has aggressively courted the traditional, more moderate right in a strategy to produce a final showdown with Le Pen, whom he beat in 2017. But the presence of Zemmour, with his appeal across the right side of France’s political spectrum, could upset that calculus.

“French politics has become totally unpredictable,” said Nicolas Lebourg, a political scientist specializing in the right and far-right.

“In this extremely fluid context, things could end with the election of a Republican president after Macron is defeated because Zemmour picks up a few points,” Lebourg added, referring to the Republicans, the party of the traditional right.

The poll released Wednesday showed 10% of voters supporting Zemmour in the first round of the election, up from 7% a week earlier and 5% in July. He is one of the few candidates registering in the double digits, outscoring some from France’s established parties, including the…