‘We want to be the brand of the metaverse,’ says RTKFT’s Chris Le By

A decade ago, Nike (NYSE:) took a proverbial leap into the future of sneakers with their launch of Nike Mag — a fictional concept shoe inspired by the movie Back to the Future Part II.

The 1,500 limited edition was so revered for its idiosyncratic self-lacing design that it wrote itself into sneaker folklore as one of the greatest productions of all time.

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