Nike Files to Sell Digital Sneakers, as It Seeks Downloadable Kicks


Nike Inc. might soon sell you sneakers that can’t be worn. 

The company filed trademark applications last week that indicate it wants to sell digital versions of its sneakers, clothing and other goods stamped with its swoosh logo in virtual worlds, such as videogames or other online platforms. 



Read More: Nike Files to Sell Digital Sneakers, as It Seeks Downloadable Kicks

BrandingC&E Industry News FilterclothingClothing/TextilesConsumer GoodsContent TypescorporateCorporate/Industrial NewsdigitalDownloadableFactiva FiltersfilesFootwearindustrial newsIndustrial Property RightsIntellectual Property RightsJosh GerbenKicksMarketingNikeNike Cl BNKEseekssellsneakersspot newsSYNDTextilesTrademarksWSJ-PRO-WSJ.comwsjspeeddesk
Comments (0)
Add Comment