Landry’s Restaurant Group to introduce Bitcoin loyalty program By

Landry’s Restaurant Group announced a partnership with cryptocurrency firm NYDIG on Tuesday that will enable diners to earn $25 worth of for every $250 spent at the hospitality conglomerate’s eateries.

Landry’s will also begin keeping a portion of its corporate treasury reserves in Bitcoin under the care of NYDIG. The company is known for operating dozens of franchise entities including Morton’s, Bubba Gump Shrimp Company, the Rainforest Cafe, and the Palm. Landry’s is owned by billionaire TV personality Tillman Fertita, who also acts as the company’s CEO.

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