The Sandbox and Warner Music Group to create music-themed LAND By

The Sandbox announced Thursday a partnership with Warner Music Group, or WMG, to create a musical theme park and concert venue within the gaming metaverse. The Warner Music Group LAND in The Sandbox will host concerts and live experiences featuring artists and talent represented by WMG.

This initiative marked Warner Music’s first entry into the nonfungible token (NFT) metaverse realm. According to a statement shared with Cointelegraph, its goal is to create immersive social experiences that can empower Warner Music artists. The Sandbox could provide artists with another outlet to engage with their fans, experiment with virtual entertainment, and generate new revenue streams while reaching a global community.

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