Kroger agrees to buy Albertsons for $24.6 billion

Rival grocers Kroger and Albertsons on Friday announced plans to team up.

The companies said Kroger agreed to buy Albertsons for $34.10 a share in a deal valued at $24.6 billion. Albertsons shares had closed Thursday at $28.63 after surging on reports that a deal was imminent.

Kroger is the second largest grocer by market share in the United States, behind Walmart, and Albertsons is fourth, after Costco. Together, Kroger and Albertsons would be a closer second to Walmart.

Both companies’ boards unanimously approved the agreement, which will need regulatory approval.

The tie-up comes during a challenging time in the grocery industry. Supermarkets have raced to keep up as shoppers embrace new ways of restocking the fridge. Companies have had to invest in automation, employee training and more as consumers bounce between browsing store aisles, ordering home deliveries and using curbside pickup.

Grocers have also been hit hard by inflation. Food prices have jumped 11.2% from a year ago, according to the most recent Bureau of Labor Statistics data. Companies have had weigh when to pass on higher costs to customers and when to absorb them to stay competitive.

The grocery industry is highly fragmented. Privately held regional grocers, such as H-E-B in Texas and Publix in Florida, remain power players and command strong loyalty. Relative newcomers like discounters Aldi and Lidl, and Amazon‘s Amazon Fresh, have attracted customers, too. Plus, some Americans stock up on food at warehouse clubs like Costco, Walmart-owned Sam’s Club and B.J.’s Wholesale.

Kroger and Albertsons also each have numerous store banners, including names that the operators have acquired over the years.

Kroger captured about 8.5% of the $1.4 trillion market for food at home in the U.S. last year, according to Morgan Stanley. Albertsons’ share was about 5%. The next three big players after Albertsons are Ahold-Delhaize, Publix, Walmart-owned Sam’s Club and Target. Ahold Delhaize‘s banners include Food Lion and Stop & Shop, along with Fresh Direct, an online grocer that it acquired.

To team up, Kroger and Albertsons would need regulators to sign off. Regulators would look at where the companies have dominance and weigh if they would have too much power if combined, said Eleanor Fox, a New York University professor who specializes in antitrust and competition policy. A merger would be less likely to get approved if they are the top two grocers in many markets, she said.

Some of the companies’…