As record inflation that only a year ago was over 8% continues to decline, consumers are growing more confident about the economy and their finances. But The Conference Board chief economist Dana Peterson says that businesses should prepare for a different kind of economic headwind on the horizon for later this year and into 2024: a trio of forces that may lead consumers to pull back on spending.
Right now, Peterson says, the data suggests that consumers are spending across the economy and consumer sentiment has taken a turn for the better.
“For the first time in a long time, consumers are saying that their current situations and their expectations for the future are very optimistic,” Peterson told CNBC correspondent Kate Rogers at CNBC’s Small Business Playbook virtual event on Wednesday. “For most of this year, consumers were saying right now is okay, but we’re worried about the future; we think a recession is coming.”
That boost in confidence has come as inflation has waned, workers have continued to see salary increases and the job market has remained steady.
Credit card company data also shows that cardholders continue to spend. “The consumer has remained resilient so far,” Visa CEO Ryan McInerney said during its third quarter earnings call earlier this week, and he added that data “did not indicate any behavior change across consumer segments.”
Real personal spending, which is adjusted for inflation, hit a new high in June, according to the most recent data from the Bureau of Economic Analysis.
But some companies have pointed to signs of consumers cutting back. On PepsiCo‘s third quarter earnings call last month, CEO Ramon Lagurta said that consumers are looking for better deals and shopping more from dollar stores and club retailers. “Every segment of the consumer is making adjustments,” he told analysts on the company’s conference call.
Peterson’s first area of concern relates to the aggressive interest rate hikes made by the Federal Reserve over roughly the past year and a half, 11 rate hikes that have taken its benchmark rate above 5%. The “lagged effects of interest rate hikes will start hitting consumer spending,” Peterson said. As the Federal Reserve has pushed rates higher, Peterson said there’s been a clear impact on the housing market, car buying and other big ticket purchases that consumers would take out a loan for, but cash and credit card purchases at restaurants and stores haven’t slowed. However, “ultimately, that debt service is going to kick in, and it’s going to kick in at a higher rate,” she said.
Secondly, pandemic-era savings that are already being depleted are likely to be exhausted at some point during the upcoming fall, Peterson said. In December, JPMorgan Chase CEO Jamie Dimon said that when the $1.5 trillion in excess stimulus programs finally ran out in 2023, it “may very well derail the economy and cause a mild or hard recession that people worry about.”
Lastly, Peterson said, the restart of student loan payments will…
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